We based our design on scrap wood walls found in Seattle's Frank's Champagne and Oyster House and some of the ramen and izakaya shops in Vancouver BC. The ones we've seen look dramatic, sophisticated, cozy, and inviting. We realize that such a design may not be appropriate for a smoothie shop, as drama and sophistication may turn out ridiculous in a setting that sells smoothies in take-out plastic cups. But we decided it was worth the risk. We want to redefine the smoothie experience (a blog post on this later) and create a shop that's a public meeting space. In other words, we're trying to build a design that's a mix of Starbucks and Jamba Juice.
After consultation with gym members and our architect, we decided it was best to paint over the wood with fruit colors. Most thought that stained wood doesn't mix well with smoothies. The bright colors remind people of fruit and smoothies, the wall texture makes for interesting design, and the use of scrap wood fits well with Seattle ethos of "recycle, re-use."
Andrew nearly tore out the scrap wood wall. Andrew built the wall, so it became a reflection of himself. For him, looking at the wall was like looking at himself, and he soon only saw zits and other imperfects. He saw ugly and insecurity. He hated it and had a breakdown.
Wan reassured him that the wall wasn't as bad as he thought. She dragged gym users into the shop and asked them to share their opinion about the wall. Andrew pestered his architects for their opinion. Not everyone liked the wall, but all thought that it could work. All it needed was some make-up to hide the imperfections and to properly express our ideas.
Now that the wall is painted, Andrew is much happier with it. Wan, not as much. She did much of the painting so at one point, she felt that the wall was a reflection of herself and all she saw was ugliness and insecurity. But that's another story.
Anyway, some pics.
We probably should've been more deliberate in how we set the wood scrap pieces. The good news is that it's very easy to change the texture of the wall. We may do so in the future. For now, we're happy with it.
On the left is a more traditional scrap wood wall that we've seen in some Japanese restaurants (without the paint). Simple and clean yet distinctive and textured.
Andrew was against using a shade of green that he hasn't seen in nature. He didn't want colors that seem artificial because we're avoiding use of artificial ingredients. In the end, we decided it was okay to add some artificiality to our color scheme, especially since this color feels so refreshing.
Despite its imperfections, we're happy with this wall. It's generated much more talk than we expected and most people find it interesting but not offensive, and some love it, even if it doesn't look refined. We think it'll become an effective marketing piece.
Update: fruits are in the frames. We just need to add information about them. Pics coming soon.
It's really cool that you guys recycle and mix your own paints. I love how "real" the wall looks. You can feel the effort and emotional investments. I'm sure your neighborhood also is slowly growing emotionally attached (that's part of your guys's plan right?)
ReplyDeleteI think you guys will be really successful. I love how Wandrew's terms of endearment bring out the best from Andrew's cold and unapproachable character and Wan's whimsy and oddities are grounded in tangible terms.
Good luck guys!
We don't think we're consciously trying to get our neighborhood emotionally attached to our shop but it's probably a good idea to do so. We're just doing what we can to make this shop work. Hopefully, our design sensibilities will be effective.
ReplyDeleteThe gym next door is one of the most social gyms we've been to and feels like a neighborhood gym. We hope our shop will be similar.