Wednesday, May 12, 2010

Interview Questions Explained

Link to the questions

We'll provide a high-level explanation of these questions in another post.  For now, we'll explain the purpose of each question. 

* Use "discriminating" in a sentence. Use "picky" in a sentence.

This isn't just a vocab question, it's used to introduce applicants to a way of thinking about food and customer taste sensibilities.  Our employees will be expected to aim to have a discriminating palate and to know how to work with picky customers.  We also want our employees to have a nuanced vocabulary when discussing our products with customers. 

* "Economics isn't a zero-sum game, where there's a loser for every winner." Provide an example of this dictum. If you don't agree with it, explain why.

This is a business ethics question.  We use it to introduce our worldview, which is significantly influenced by the idea that economic life isn't a zero-sum game, where there's a loser for every winner.  This question begins a discussion about how we can develop products that benefits the consumer and the seller.  We don't screw over a customer for profit.  We create win-win situations.  We make a profit because we provide our customers value that exceeds the price of our products.  Also, we don't want to work with anyone who thinks that economic life is necessarily a zero-sum game.  We'll discuss this question more in (yet) another post. 

* Sell this dish...
Useless question that goes against some of our other questions.  We're not looking for those who can sell anything to anyone.  We used this question because we wanted to assess creativity and sales ability.  We're not sure if it does. 
 
* Do you carry a trade deficit with a business? Are you concerned about it?

This has been an effective question.  We use it to introduce the idea of value.  Everyone who has purchased something has a trade deficit with someone.  Most of us carry a trade deficit with a grocer.  To make smoothies, we have to purchase produce from a grocer.  If the grocer doesn't spend the same amount on smoothies as we do on her produce, then we carry a trade deficit with her.  But that's okay, because her produce allows us to create value.  Without this trade deficit, we wouldn't have a smoothie shop. 
Not all trade deficits are good.  If we purchase *only* doritos, beer, and cigarettes for our consumption from our grocer, then we'd have a bad trade deficit because this exchange will make us unhealthy and thus unproductive. 

* A restaurant receives a party of 20. Each party member decides to pay with a credit card. How does this impact restaurant operations (ie customer service) and labor costs? (Answer this question in fewer than 5 sentences).

This question gets applicants to think about the cost of food service operations. 

* From your last grocery bill, estimate the amount of protein, calories, and carbs you purchased per dollar.

Employees will be asked to develop smoothies that meet specific nutritional and budget needs.  They're required to not just think of our products in terms of taste, but also how we can pack as much nutrition per dollar into each smoothie.  If the world's greatest smoothie costs $20 to make, we're not going to sell it.  We're trying to get our employees to think about cost-effective nutrition, and not about guilt-tripping customers into purchasing ideal nutrition that they may not be able to afford.

Summary: we're using these questions to let applicants know that we want them to figure out ways to develop and sell value.

2 comments:

  1. Sounds like you'll be pretty busy for(ever). Well, at least I can share pictures of your favorite cuisine!

    http://www.wretch.cc/blog/xyxyx/3388577

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  2. Oi, we haven't had good Japanese food since last November.

    If all works out well, we'll be able to take Saturday evenings off and go restaurant hopping again.

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